How We Helped a CrossFit Coach Book 3-4 Calls Every Week Without Doing Outreach Himself
Simon Widler wanted to expand beyond the Netherlands into the UK and Europe. We built an automated lead generation and conversation engine that identified qualified prospects, sent high-converting DMs, and filled his calendar while he focused 100% on coaching.
Results
About Simon Widler & His Offer
Simon Widler is an elite CrossFit coach based in the Netherlands. He had built a strong reputation locally with an innovative, high-value offer combining personalized functional fitness programming with dry blood spot Omega-3 testing.
While his client transformation results were exceptional, scaling into new markets across the UK and Europe was stalled. Sending manual outreach messages was eating into his training time, and follow-ups were inconsistent.
InfoSized stepped in to architect a fully managed outbound machine. We identified high-fit European prospects, scripted curiosity-driven conversation starters, handled all follow-ups, and booked qualified calls directly into his calendar.
Simon Widler
CrossFit Coach & Performance Specialist
The 3 Core Barriers Simon Faced
Simon had the coaching expertise and a proven transformation offer, but manual outreach was eating away at his training hours without filling his calendar.
Inconsistent Outreach Cadence
Simon attempted to send Instagram outreach messages himself, but could never maintain a steady rhythm while running a full coaching schedule.
Missing Follow-Up Sequences
Outreach alone was not enough. Without structured, multi-touch follow-up messages, dozens of interested prospects fell through the cracks.
Time Consuming Manual Prospecting
Manually hunting for ideal prospects and crafting messages burned hours each week, pulling Simon away from client delivery and training.
The Automated Outreach Pipeline
An automated lead funnel filtering 50+ fresh prospects daily into 30-40 safe DMs and 3-4 booked appointments every week.
Deep-Dive Discovery & ICP Definition
Analyzed Simon's coaching methodology, audience psychology, and unique combination of CrossFit coaching with Omega-3 testing to define high-intent buyers across the UK and Europe.
System Deliverables:
Execution Focus
European CrossFit & Performance Athlete Targeting
Benchmark
UK & Europe ICP
Campaign Strategy & Performance Verification
Scroll to rotate through the 4 operational pillars of Simon's automated client acquisition engine.
European ICP Discovery
CrossFit & Athletic Professionals
Target Markets
Netherlands & UK
Daily Verified Lead Pipeline
50+ Sourced & Vetted Every Morning
Lead Volume
50+ Leads / Day
Curiosity DM Sequences
Strictly Inside Instagram Limits
Safe Outreach
30-40 DMs / Day
100% DFY Calendar Filling
Zero Manual Outreach by Simon
Booked Consultations
3-4 Calls / Week
The Shift: Before vs. After
How Simon transitioned from scattered manual outreach to a hands-off, automated client booking engine.
Where Simon Started
- Sporadic manual DMs sent between training sessions
- No structured follow-ups, leaving warm leads on read
- Unpredictable calendar with zero booking guarantees
- Hours wasted finding prospects instead of coaching
Where Simon Is Today
- 100% done-for-you outreach system running every day
- Multi-touch follow-up sequence maximizing reply rates
- 3-4 qualified client calls booked every single week
- Completely hands-off pipeline letting Simon focus on training
Here's What Simon Says
Watch Simon Widler share his direct experience working with InfoSized.
“Reliable services with a very proactive approach. Sahil helped us improve our Instagram with their services after actively working out the best workflows and strategies for us. Highly recommended for anyone that needs help with their online strategy, from content to cold outreach.”
Result
3-4 Calls / Week
Operation
100% Hands-Off
Compliance
Zero Account Flags
Expansion
UK & Europe Reached
Simon Widler
Verified ClientOnline CrossFit & Health Coach · Netherlands & Europe
Outreach without consistency is luck. A system that books 3-4 calls every week is a business.
Simon had the coaching skill and the transformation offer. What he needed was a hands-off machine to fill his calendar consistently. We built it, and it runs for him every single day.
Questions About DFY Outreach
Everything coaches ask before handing off their lead generation and appointment setting.
We cap daily messaging volume at 30 to 40 highly targeted, personalized conversations per day. By spreading outreach naturally across active hours and varying conversational copy, we safeguard your account health while keeping reply rates high.
Ready to hand off your outreach?
Book a free strategy call and we will show you exactly how we would run your outbound lead sourcing and appointment setting, 100% hands-off.